seo
SEO is one of the subsets of digital marketing that if you are active in the online space or are interested in related topics, you must spend time learning it.
You have probably heard such sentences (or similar ones) a lot:
“You need to invest in SEO.”
“You are not seen; “If you are not on the first page of Google, your online presence is useless.”
“Why not hire an SEO to take over the responsibility of optimizing your site for search engines?”
“If the site… comes on the first page of Google when you search for the word… it is because of a series of techniques. The name of these techniques is SEO.
“Algorithms have changed. caffeine? Panda? Hummingbird? Dove? “Deep Mind System?”
“We can get you to the first page of search engines. Be sure that this is your most logical investment.
The lessons related to SEO in the supplement are not designed with the aim of training SEO specialists.
Rather, our main goal is to get to know the basics of SEO and some of the most basic SEO techniques. So that they can manage simple and basic SEO tasks for their site or blog, and if they are interested, a path to study and learn more about SEO can be drawn in front of them.
What does SEO stand for?
The word SEO stands for Search Engine Optimization, which can be translated to site optimization for search engines. Of course, SEO itself has become very popular in Farsi, and sometimes even additional and descriptive combinations and current expressions (such as improving SEO, SEO, and SEO) are made and used with it.
The goal of SEO methods is that when users search in Google and other search engines, these engines assign a better rank to the articles and content of a site.
Definition of SEO and some tips about SEO
Although it does not seem necessary to emphasize the importance of SEO, it is not bad to have a review of some published statistics about search engines.
It is natural that according to the research implementation method, the statistics provided by different sources can be different; Therefore, instead of focusing on the exact amount of numbers, it might be better to pay more attention to their scale and relative importance:
People around the world use search engines between 6 and 7 billion times a day
Seventy to eighty percent of searchers do not look at links that are displayed as advertisements (paid) by search engines, including Google.
Someone who clicks on a link in a search engine and enters your online space will cost less to become a customer compared to someone you went to for marketing.
Mobile search has always been increasing in recent years, and since 2015, mobile search has been more than desktop search. Also, currently, the share of desktops among Internet connection tools worldwide is less than 50%.
The role of SEO in improving the quality of content in recent years
In the past, weaknesses in search engine algorithms made a term popular among content producers. They used to say:
You have two ways to write on the web.
You can write for your users and visitors and you can write for search engines.
Writing for search engines meant setting up meaningless texts, injecting irrelevant keywords into texts, providing useless links, forcing users to click, and so on.
Writing for users, although it satisfied visitors, did not necessarily lead to better search engine rankings.
Fortunately, in recent years, with the improvement of search engine algorithms and the development of artificial intelligence and text analysis, such cases have become less and less common.
A little research will convince you that following SEO principles and search engine standards can increase the satisfaction of your readers and users at the same time as improving your site’s SEO.
Also, trying to increase user satisfaction will usually help improve your search engine rankings.
For this reason, unlike in the past years when search engines were considered to be the cause of the decrease in the quality of content production in the web space, today such a description is much less heard and used.